About Us.

Every person is different. Every business is different.

That’s what excites us – it’s the attitude we bring to the table and why we achieve stand-out results.


The Press Gallery is a boutique PR agency that does PR differently.


We know the industry and have the contacts, but it means nothing without knowing you first. We’re not about saturating the media with press releases (and diluting your message); we’d rather find your audience and engage with them with great content.


You could call us angle anglers, or point of difference pointers, or anything else that doesn’t label us cookie cutters – our experience, our professionalism, and our life skills work together to create individual, targeted PR packages for every different person and every different business.


We’re also up front. We won’t promise you the world (or even Adelaide) if we don’t think we can achieve it. We are realistic, but will work energetically and diligently to build your profile – there’s certainly method in our madness.


The best way to get to know us is to meet us. We’re always up for a chat - it’s amazing the shareable stories and opportunities we can uncover together. What clients find thrilling is to discover what our different perspective can bring to their business and the publicity results we can achieve together.

Our Team.

Talented, focused & fun.

We are a team of talented people from a variety of backgrounds and experiences who collaborate to bring a different approach to our clients' publicity. We’ve run businesses, organised events, taken on projects large and small, put ourselves out there, mixed in many circles, and delivered. With us on your team, you won't be left wondering what could have been achieved. To find out more, read on...

Sarah (aka Sars) is passionate about ideas and achieving exceptional communications wins for clients. She brings 24 years of communications experience to the team at The Press Gallery and has over ten years’ experience in the SA Racing industry. Sarah spent a decade in marketing and communications management at major national companies, including Telstra and Ericsson before garnering extensive client management experience in her own PR firm. Here, Sarah worked on major marketing and PR projects for Thoroughbred Racing SA across 26 clubs and 45 feature events per year. She has also attained great results in marketing and PR contracts for City of Adelaide, Helping Hand Aged Care, and Guardian Insurance Brokers, while also realising top market recognition goals as LJ Hooker's Regional PR Consultant for SA/NT. Sarah holds tertiary qualifications that include a Diploma of Financial Planning, an Executive Certificate in Marketing, a Graduate Diploma in PR and a Bachelor of Arts (Communications). 


Callie is an established and well-respected media and communications professional with more than a decade’s experience across the public and private sector. A skilled storyteller and strategic thinker, Callie brings to The Press Gallery expertise in strategic planning, issues management, media liaison and stakeholder relations as well as a strong network of local and national media contacts. Most recently, she was a media adviser to former SA Premier Jay Weatherill. In this role, she successfully managed and implemented complex communications plans, led publicity programs and monitored and responded to media issues. During her time at another agency, Callie used her positive, resourceful and adaptable approach to help clients’ in the business, racing, not-for-profit and retail sectors achieve their PR goals. She spent seven years working as a journalist at The Advertiser and The Sunday Mail where she honed her exceptional writing skills and was responsible for key brand-building campaigns such as the Pride of Australia Awards. 


Bryan is an award-winning, recognised and respected journalist with more than 25 years’ experience in the media industry. Compelling content creation is at the heart of Bryan’s ongoing work in media and for clients of The Press Gallery. Having led both daily metropolitan and regional newspapers and specialist publications, Bryan’s diverse experience and his ability to identify the news angles to deliver messages is his true strength. An unrivalled network of media contacts, both in South Australia and nationally, contributes to Bryan’s performance for clients. His intricate understanding of what makes the media tick makes him arguably one of the safest sets of hands when it comes to managing a crisis. Involvement on charity boards and his time embedded as a senior media officer in a Federal Government department, have added to his skills and works to keep his finger on the media and public relations pulse. A love of and great respect for regional Australia and its hard-working people, often has Bryan’s eyes focused on the country and those who live there. Bryan heads up our regional projects and crisis management arm. 


Danielle has worked in the area of Marketing for over 25 years. Elevated to the role of National Sales Manager based in Sydney for Accor, the worlds largest hotel group, Danielle managed a team of approx 25 staff overseeing the National Sales team. Danielle returned to Adelaide in the year 2000 and began the role of Director of Marketing at the Novotel Hindley, during which time she also held the role as Chairperson for the Australian Tourism Export Council. Danielle then ventured to the Arts Industry and became Director of Marketing for the ASO, and soon took a role for the Novotel Barossa as Director of Marketing. More recently she has been developing the family business of Lucas TCS, which has involved re branding, positioning, standards, procedures across many facets of the business. Lucas TCS is now one of the largest Mining & Civil Contractors in SA.


Alexia’s a seasoned public relations professional who mixes the strategy with the action. She was a senior advisor in two Queensland Government administrations – including on Premier Peter Beattie’s team, with experience in trade, tourism, communities and campaigning. She brings to the Press Gallery her deep knowledge and experience in issues management and advocacy, having worked for the wine, grains, livestock and horticulture industries, as well as a multinational vitamin business. At Queensland’s Griffith University, she held the advertising, media and public relations portfolio during its award-winning Get Smarter campaign. A journalist at heart, she understands the stories that bind and power us, and the issues to address to truly power forward.


Josh brings to The Press Gallery more than 25 years of hands on experience as a leading Financial Adviser. Joshs’ financial acumen is invaluable to The Press Gallery where he works with clients to ensure that invoicing is programmed to suit their business needs and transactions run smoothly. IT and the efficiencies it can bring to a business is something Josh is also passionate about. He researches, tests and implements new ways our team can collaborate internally and with our clients so that PR plans are created and projects are actioned and reviewed with ease. 


Sarah joined The Press Gallery in 2017, fresh from Messenger Community News. She brings to the team five years' experience within the media industry. Sarah spent three years reporting on council matters in Adelaide's northern and southern suburbs, and has a comprehensive network of contacts within the local government sector and statewide newsrooms. Prior to this, Sarah was a journalist at the Centralian Advocate in Alice Springs, reporting on indigenous affairs, all tiers of government, environmental policies, courts and crime. She maintains strong relations with contacts across the NT and has further experience in Queensland where she completed her Bachelor of Communications (Public Relations and Journalism) at Griffith University. Her breadth of knowledge of, and contacts in, these three states widens our ability to reach audiences beyond SA. Sarah’s passion for social media has been further ignited by her completion of a recent Social Media Marketing & Analytics course led by industry experts which she is putting into practice for clients like SmartBar, Helping Hand Aged Care, Homestart Finance and HeartKids Limited.


Pam has more than 25 years’ experience in the media and sporting industry in Western Australia and South Australia. She was the Promotions Director for Perth’s talkback radio station - 6PR for many years and implemented countless successful events. Pam has worked extensively with a variety of clients, including the WA Turf Club, FIH Women’s World Cup of Hockey, WA Trotting Association and Racing and Wagering in Western Australia. A former Sponsorship Director of the South Australia Jockey Club and consultant to the Oakbank Race Club, Pam has a solid working knowledge of the South Australian print and electronic media. Her work is not limited to sporting and promotional events and Pam is currently responsible for the development and ongoing success of two major Loyalty Programs, while working with other major clients in the film and retail sector. Pam’s breadth of media knowledge across both WA and SA will enable future clients to access this information with confidence.

Dr Jane Ford is a communications and policy consultant with clients including the Local Government Association, Discovery Parks and the Australian Medical Association of SA. She uses story-telling as an key corporate strategy, drawing on neuropsychology which tells us that it is only when people feel something about an idea that they remember it. Originally a journalist, she has worked in Sydney, Canberra and Adelaide in public relations, policy design, evaluation and lobbying for government, professional associations and business. She was recently the corporate PR Manager for Australia’s largest network of holiday parks, helping to grow the profile of Discovery Parks and its CEO Grant Wilckens, achieving an advertising value equivalent of $26.5m in 2018-19, smashing the target of $5m.  Jane has experience in health policy, co-design and advocacy as an evaluator with the NSW Premier’s Department, ARTD, and as a policy and media advisor with the AMA SA and the Australian Dental Association SA. With a PhD in international trade policy, and degrees in journalism, politics and economics, Jane is also a published author in international publications.


Jakob brings a copywriting and marketing background to the team, helping better connect brands to their content. A recent Marketing and Communications graduate from the University of South Australia, Jakob is armed with an extensive knowledge of cutting-edge Ehrenberg-Bass marketing research and an eye for sharp copy and quality communications. With experience in content creation, copywriting, and graphic design though his own private work and work with digital agencies, Jakob is a flexible creative with the ability to tailor communications efforts to reach specific target audiences and communication goals. Jakob’s previous work focused primarily on content creation and copywriting for local businesses and start-up clients in sectors such as health and beauty, real estate and construction, and sustainability.

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